Dave Nichols is recognized as one of the leaders of the beef industry. Early in my career, I recall listening to him give performance oriented talks before the performance movement was popular.

— William Altenburg  
Associate Vice President of Beef Development, Genex Cooperative

He has been an innovative leader in the cattle industry for over 60 years. He has explored new ways to breed cattle, expanded into selling the privately, and went above and beyond to create a satisfied customer. Furthermore, Dave always welcomes guests from across the globe, gives speeches worldwide to spur other cattlemen into trying new ideas and shares his knowledge by publishing one of the largest seedstock newsletters that I know of, all while serving on local and national committees. Dave Nichols has done it all. And most importantly, he does so with 100% passion for breeding great livestock and sharing his zest for life.

— Jay Carlson  
BEEF & BEEF Vet Magazines

Equally important has been the leadership Dave has provided by so generously sharing his ideas, philosophy, and procedures with others in his outstanding oratory and writings. His newsletters, magazine articles, interviews, and many speeches at industry meetings and educational events at local, state, national, and international meetings have inspired many producers to incorporate state of the art technology into beef cattle genetic improvement programs.

— Larry V. Cundiff  
Research Geneticist (Retired), United States Department of Agriculture


Dave Nichols Saddle and Sirloin Club Portrait Presentation




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